Racjonalny wybór - Studia przypadków 3

Rational Choice - Case studies 3

You might have seen the film ‘Super-size Me’, which was on at the cinemas across the globe in 2004. It looked at the effects of the food served at McDonald’s restaurants on our health. It put some spotlight on the obesity problem in the U.S. and its unbelievable scale. The title of the film originated from the fact that at that time, McDonald’s employees were instructed to ask the customers, ‘Can I super-size you?’, which in other words meant, ‘Can I give you a large size of chips or drink?’ At about the time when the film came out, McDonald’s workers stopped asking their clients to super-size their meals but the management claimed their decision had nothing to do with the movie. The coincidence is really hard to believe because the film got lots of publicity and the quality of McDonald’s food was a hot topic for weeks.